Conference Objectives
- Examine how generative AI and large language models are transforming content creation, audience targeting, and personalization at scale
- Investigate the convergence of martech stacks, first-party data ecosystems, and privacy-first advertising frameworks
- Showcase original empirical research on consumer behavior across social, search, and immersive digital channels
- Bridge the gap between academic findings and practitioner implementation through structured industry-research collaboration sessions
- Evaluate the ethical dimensions of algorithmic decision-making, surveillance capitalism, and data monetization in modern marketing
- Cultivate an international network of scholars and professionals advancing the next generation of digital marketing science
Who Should Attend
The program is planned for marketing faculty, Chief Marketing Officers, martech product managers and PhD candidates.
- Digital marketing researchers and faculty from universities and business schools
- Chief Marketing Officers and VP-level marketing strategists from enterprise brands
- Martech product managers and platform engineers building next-generation campaign tools
- Data scientists and analytics professionals working within marketing organizations
- Growth marketers and performance advertising specialists from agencies and in-house teams
- Policy researchers and regulatory advisors focused on digital advertising standards
- PhD candidates and postdoctoral fellows publishing in marketing, technology, and consumer behavior
Select Ticket Type
Registration for the 28th International Conference on Digital Marketing and Technology in Oakville offers several carefully structured attendance tiers, allowing you to select the option that best aligns with your professional goals, budget, and preferred level of participation. Whether you are joining as a presenting researcher, an industry delegate, or an early-career scholar, there is a ticket type for you, and all listed prices are fully inclusive of applicable taxes. We encourage you to review the options below and secure your place at this digital marketing and technology gathering of 2027.
Registration Fees
- Early Bird Author Registration – US$499 For authors keen on availing a $100 discount on the regular registration fee, early bird registration is recommended.
- Regular Author Registration – US$599 If the early bird deadline has been missed, authors can opt for the regular registration process.
- Listener Registration – US$499 Individuals interested in attending the conference to expand their knowledge and network can register as listeners.
What Registration Includes
- Admission to the conference sessions
- Conference materials
- Presentation opportunity for eligible authors and speakers
- Certificate of participation or presentation for eligible registered participants
- Networking access
- Conference photo session
- Official registration confirmation
- Invitation letter support for eligible registered participants
- Refreshments or meal items as confirmed in the final venue package
Invitation Letter Support
Upon successful registration for the 28th International Conference on Digital Marketing and Technology in Oakville, Canada, attendees may formally request an official invitation letter to support their travel arrangements. This letter is issued by the conference secretariat and confirms your registration status, the event dates, and the venue location, details commonly required by embassies and consular offices when processing travel documentation.
To request your invitation letter, simply complete your registration and payment in full, then submit your request through the designated section of the attendee portal. The secretariat aims to dispatch personalized invitation letters within three to five business days of a completed request, ensuring you have adequate time to initiate any necessary visa or travel authorization procedures well in advance of the conference.
Please be advised that the issuance of an official invitation letter by the conference organizing committee does not constitute a guarantee, assurance, or endorsement of visa approval. All visa and entry permit decisions rest solely with the relevant immigration and consular authorities of Canada, and attendees are solely responsible for initiating their applications in a timely manner and fulfilling all requirements stipulated by those authorities.
Before You Register
- Registration fees are non-refundable and cannot be transferred to another person. If your visa is refused, you get 50% off one new registration for a later edition in your name.
- Your invitation letter is emailed within 3 to 5 business days after your payment is verified.
- You arrange your own visa, travel and accommodation.
Call for Papers – 28th International Conference on Digital Marketing and Technology
The 28th edition invites scholars and practitioners worldwide to submit original contributions that advance knowledge at the intersection of digital marketing strategy and emerging technology. Submissions addressing novel methodologies, cross-disciplinary frameworks, or real-world experimental findings are especially encouraged.
Accepted work may be considered for the conference proceedings where applicable and is presented during the event in Oakville, Canada.
Suggested Submission Topics:
- Generative AI in campaign creation
- Programmatic advertising optimization
- First-party data strategy
- Influencer marketing measurement
- Conversational commerce and chatbots
- Search engine algorithm adaptation
- Augmented reality brand experiences
- Customer journey attribution modeling
- Social commerce and shoppable media
- Privacy regulations and ad targeting
- Neuromarketing and digital UX
- Metaverse marketing ecosystems
Paper and Abstract Submission
Authors are invited to submit abstracts, research papers, case studies, review papers or professional practice presentations.
All submissions are reviewed before acceptance. Submitted work should be original and not previously published.
For the 28th edition, papers can cover any of the conference tracks, for example Influencer marketing measurement, Customer journey attribution modeling or Neuromarketing and digital UX.
| Submission Type | Description |
|---|---|
| Abstract | A concise summary of the research, case study or presentation topic |
| Full Paper | A complete academic or professional paper |
| Case Study | A practical business, management or economic case analysis |
| Review Paper | A literature-based research or industry review |
| Professional Presentation | A practice-based presentation from professional experience |
Submission Guidelines
- Submissions must be written in English.
- Submissions must be original and relevant to the conference theme.
- Abstracts should clearly describe the purpose, method, findings and relevance of the work.
- Full papers should normally be between 4 and 12 pages.
- Authors must complete registration after acceptance to confirm participation.
Peer Review Details
Every manuscript submitted to the 28th International Conference on Digital Marketing and Technology is evaluated through a double-blind peer review process, with each submission assessed by reviewers in the field. Reviewers evaluate submissions on the basis of originality, methodological soundness, relevance to the conference themes, and the quality of scholarly contribution.
To know more about our peer review details, visit here.
Submission Form
Note: If you are interested in participating as an author, you must submit your paper through the Author Paper Submission Form before completing the payment and registration.
Best Paper Award
The Best Paper Award will be announced at the conference closing session. The winner will be rewarded with:
- The recipient of the Best Paper Award will receive an official certificate of excellence co-signed by the conference chairs, along with a complimentary full registration to the following edition of the International Conference on Digital Marketing and Technology, recognizing outstanding scholarly contribution and encouraging continued engagement with the research community
- Winning papers will be prominently featured in the conference’s post-event communications, including the official proceedings digest and social media highlights, offering authors significant visibility among a global audience of marketing academics, industry leaders, and technology professionals who follow the conference’s output
28th International Conference on Digital Marketing and Technology – February 27, 2027 – Oakville, Canada
[Registration starts 9 AM, Gate closes 9:30 AM]
| Time | Activity |
|---|---|
| 9:00 AM – 10:00 AM | Registration and networking |
| 10:00 AM – 10:20 AM | Opening remarks |
| 10:20 AM – 11:00 AM | Keynote session |
| 11:00 AM – 12:30 PM | Technical Session 1 |
| 12:30 PM – 1:30 PM | Lunch break |
| 1:30 PM – 3:00 PM | Technical Session 2 |
| 3:00 PM – 3:30 PM | Coffee break |
| 3:30 PM – 4:30 PM | Panel discussion and audience Q&A |
| 4:30 PM – 5:00 PM | Certificate distribution and photo session |
| 5:00 PM – 6:00 PM | Networking session |
Venue
To be announced.
Contact Us
3 Massey Square, East York, Ontario M4C 5L5, Canada
E-mail: [email protected]
Keynote Speaker
Keynote speaker to be announced. Focus: global transformation, leadership, innovation, and strategic growth.
Conference Terms
- Name or spelling changes to an issued invitation letter cost US$50.
- A notarized invitation letter is an optional extra service (US$100), sent within 10 business days after payment. It supports a visa application but does not guarantee approval.
Terms and ConditionsRefund PolicyNotarized Invitation Letter
Disclaimer
- The 28th International Conference on Digital Marketing and Technology is designed as a multidisciplinary forum; while the primary focus is digital marketing and marketing technology, contributions from adjacent fields such as behavioral economics, communication studies, information systems, and consumer psychology are welcomed where they offer meaningful insight to the conference themes.
- Confirmed registration and payment of the applicable registration fee constitute attendance confirmation for the conference; however, the organizers reserve the right to adjust the program schedule, speaker lineup, or session formats in response to unforeseen circumstances, and such changes do not entitle registered attendees to a refund.
- Registered attendees are expected to adhere to the published conference schedule and code of conduct throughout the event; the organizing committee cannot guarantee access to every individual session, workshop, or networking event, as capacity restrictions and last-minute scheduling adjustments may apply to certain program components.