Conference Objectives
- Encourage cross-disciplinary dialogue between advertising practitioners and academic researchers to bridge the gap between theory and campaign execution
- Examine how artificial intelligence, programmatic media, and data ethics are fundamentally transforming the advertising ecosystem
- Provide a platform for presenting original research on consumer persuasion, brand storytelling, and integrated marketing communications
- Explore the evolving dynamics of influencer culture, social commerce, and platform-specific content strategies
- Cultivate international partnerships between marketing institutions, agencies, and universities across diverse cultural markets
- Highlight best practices in purpose-driven advertising, diversity in creative representation, and socially responsible brand communication
Who Should Attend
Among those invited are advertising researchers, brand managers, copywriters and PhD candidates in marketing communications.
- Advertising researchers and communication studies faculty from universities worldwide
- Brand managers and marketing directors seeking evidence-based strategy insights
- Creative directors and copywriters interested in research-informed storytelling approaches
- Digital media planners and programmatic advertising specialists
- PhD candidates and graduate students presenting early-stage marketing communications research
- Public relations professionals exploring the intersection of earned and paid media
- Startup founders and entrepreneurs building brand identity in competitive consumer markets
Select Ticket Type
Registration for the 24th International Conference on Advertising and Marketing Communications in Brampton offers several carefully structured options designed to accommodate academics, industry delegates, and student researchers at every career stage. Each ticket tier provides access to the full program of keynotes, parallel sessions, and networking events, so your choice depends on timing and any additional services you require. All displayed registration fees are fully inclusive of applicable taxes, so the price you see is the price you pay.
Registration Fees
- Early Bird Author Registration – US$499 For authors keen on availing a $100 discount on the regular registration fee, early bird registration is recommended.
- Regular Author Registration – US$599 If the early bird deadline has been missed, authors can opt for the regular registration process.
- Listener Registration – US$499 Individuals interested in attending the conference to expand their knowledge and network can register as listeners.
What Registration Includes
- Admission to the conference sessions
- Conference materials
- Presentation opportunity for eligible authors and speakers
- Certificate of participation or presentation for eligible registered participants
- Networking access
- Conference photo session
- Official registration confirmation
- Invitation letter support for eligible registered participants
- Refreshments or meal items as confirmed in the final venue package
Invitation Letter Support
Registered delegates of the 24th International Conference on Advertising and Marketing Communications may formally request an official invitation letter to support travel arrangements and institutional approval processes. This letter is issued by the conference organizing committee and confirms your accepted participation status, session details, and the event’s dates and location in Brampton, Canada.
To receive your invitation letter, delegates must first complete their conference registration and, where applicable, receive confirmation of an accepted paper or presentation. Requests are processed within a standard turnaround period, and the letter will be issued on official conference letterhead bearing the organizing committee’s details. Delegates are advised to apply well in advance of their visa or travel grant deadlines.
It is important to note that the invitation letter issued by the conference serves solely as documentation of your registration and academic participation. It does not constitute a guarantee of visa approval or entry into Canada. All visa decisions rest entirely with the relevant immigration authorities, and delegates are responsible for initiating their own applications through the appropriate consular or immigration channels.
Before You Register
- Registration fees are non-refundable and cannot be transferred to another person. If your visa is refused, you get 50% off one new registration for a later edition in your name.
- Your invitation letter is emailed within 3 to 5 business days after your payment is verified.
- You arrange your own visa, travel and accommodation.
Call for Papers – 24th International Conference on Advertising and Marketing Communications
The 24th edition invites scholars, practitioners, and hybrid thinkers to submit original contributions that push the boundaries of advertising science and marketing communications theory. We welcome empirical studies, conceptual frameworks, case analyses, and critical perspectives that speak to the evolving landscape of how brands and audiences connect.
Accepted work may be considered for the conference proceedings where applicable and is presented during the event in Brampton, Canada.
Suggested Submission Topics:
- AI-generated advertising content ethics
- Cross-cultural brand messaging strategies
- Influencer marketing effectiveness measurement
- Programmatic advertising and consumer privacy
- Emotional appeal in digital campaigns
- Social media platform algorithm impacts
- Purpose-driven and cause-related marketing
- Integrated marketing communications planning
- Consumer behavior and persuasion models
- Neuromarketing and sensory branding
- Political advertising and public opinion
- Branded content and native advertising
Paper and Abstract Submission
Authors are invited to submit abstracts, research papers, case studies, review papers or professional practice presentations.
All submissions are reviewed before acceptance. Submitted work should be original and not previously published.
For the 24th edition, papers can cover any of the conference tracks, for example AI-generated advertising content ethics, Cross-cultural brand messaging strategies or Political advertising and public opinion.
| Submission Type | Description |
|---|---|
| Abstract | A concise summary of the research, case study or presentation topic |
| Full Paper | A complete academic or professional paper |
| Case Study | A practical business, management or economic case analysis |
| Review Paper | A literature-based research or industry review |
| Professional Presentation | A practice-based presentation from professional experience |
Submission Guidelines
- Submissions must be written in English.
- Submissions must be original and relevant to the conference theme.
- Abstracts should clearly describe the purpose, method, findings and relevance of the work.
- Full papers should normally be between 4 and 12 pages.
- Authors must complete registration after acceptance to confirm participation.
Peer Review Details
Every submission to the 24th International Conference on Advertising and Marketing Communications undergoes a double-blind peer review conducted by a panel of qualified academics and senior practitioners specializing in advertising, brand communications, and related disciplines. This process ensures that only original, methodologically sound, and intellectually significant contributions are accepted for presentation and may be considered for the conference proceedings.
To know more about our peer review details, visit here.
Submission Form
Note: If you are interested in participating as an author, you must submit your paper through the Author Paper Submission Form before completing the payment and registration.
Best Paper Award
The Best Paper Award will be announced at the conference closing session. The winner will be rewarded with:
- Recipients of the Best Paper Award will receive a certificate of excellence from the conference organizing committee, along with prominent recognition across all official conference communications, the published proceedings, and the conference’s international social media and newsletter channels
- Winning authors will be offered a featured interview or highlight profile on the conference’s official website, amplifying the reach of their research within the global advertising and marketing communications academic community and among industry professionals following the event
24th International Conference on Advertising and Marketing Communications – July 23, 2027 – Brampton, Canada
[Registration starts 9 AM, Gate closes 9:30 AM]
| Time | Activity |
|---|---|
| 9:00 AM – 10:00 AM | Registration and networking |
| 10:00 AM – 10:20 AM | Opening remarks |
| 10:20 AM – 11:00 AM | Keynote session |
| 11:00 AM – 12:30 PM | Technical Session 1 |
| 12:30 PM – 1:30 PM | Lunch break |
| 1:30 PM – 3:00 PM | Technical Session 2 |
| 3:00 PM – 3:30 PM | Coffee break |
| 3:30 PM – 4:30 PM | Panel discussion and audience Q&A |
| 4:30 PM – 5:00 PM | Certificate distribution and photo session |
| 5:00 PM – 6:00 PM | Networking session |
Venue
To be announced.
Contact Us
3 Massey Square, East York, Ontario M4C 5L5, Canada
E-mail: [email protected]
Keynote Speaker
Keynote speaker to be announced. Focus: global transformation, leadership, innovation, and strategic growth.
Conference Terms
- Name or spelling changes to an issued invitation letter cost US$50.
- A notarized invitation letter is an optional extra service (US$100), sent within 10 business days after payment. It supports a visa application but does not guarantee approval.
Terms and ConditionsRefund PolicyNotarized Invitation Letter
Disclaimer
- The 24th International Conference on Advertising and Marketing Communications is a multidisciplinary forum; while its primary focus is advertising science and marketing communications, contributions from adjacent fields such as media studies, consumer psychology, public relations, and digital humanities are welcomed when clearly connected to core conference themes.
- Inclusion of a paper in the conference program is contingent upon at least one named author completing full registration by the designated early-bird or author registration deadline; submissions whose authors do not confirm attendance through registration may be withdrawn from the program and proceedings.
- Registered delegates acknowledge that the conference schedule is subject to revision; the organizing committee reserves the right to adjust session times, room assignments, and speaker orders, and attendance at any specific session cannot be individually guaranteed due to logistical and scheduling constraints.