Conference Objectives
- Examine current methods changing advertising effectiveness measurement across digital and traditional channels
- Encourage interdisciplinary collaboration between marketing communication academics, agency professionals, and brand strategists
- Critically explore the ethical dimensions of data-driven targeting, influencer culture, and persuasive design
- Showcase original empirical and theoretical research advancing knowledge in integrated marketing communications
- Provide a high-impact platform for early-career researchers to present work and receive mentorship from field leaders
- Catalyze new international partnerships addressing the global challenges of brand building in fragmented media landscapes
Who Should Attend
Account planners, media planners, PR practitioners and advertising researchers will find sessions suited to their work.
- Advertising researchers and marketing communication scholars from universities worldwide
- Brand managers and marketing directors seeking evidence-based strategic insights
- Creative agency professionals and account planners bridging practice and theory
- Media planners and programmatic advertising specialists navigating digital transformation
- Public relations and corporate communication practitioners
- Graduate students and doctoral candidates in marketing, media studies, and communication
- Marketing technology developers and data analytics professionals
Select Ticket Type
Securing your place at the 16th International Conference on Advertising and Marketing Communications in Oakville is straightforward: simply select the ticket type that best reflects your participation needs. Whether you are an established academic, an industry practitioner, or a student researcher presenting a first paper, you can register as an author or a listener. All listed ticket prices are fully inclusive of applicable taxes, so the price you see is the price you pay.
Registration Fees
- Early Bird Author Registration – US$499 For authors keen on availing a $100 discount on the regular registration fee, early bird registration is recommended.
- Regular Author Registration – US$599 If the early bird deadline has been missed, authors can opt for the regular registration process.
- Listener Registration – US$499 Individuals interested in attending the conference to expand their knowledge and network can register as listeners.
What Registration Includes
- Admission to the conference sessions
- Conference materials
- Presentation opportunity for eligible authors and speakers
- Certificate of participation or presentation for eligible registered participants
- Networking access
- Conference photo session
- Official registration confirmation
- Invitation letter support for eligible registered participants
- Refreshments or meal items as confirmed in the final venue package
Invitation Letter Support
Upon successful registration for the 16th International Conference on Advertising and Marketing Communications in Oakville, delegates may request an official invitation letter to support their travel and visa application process. This letter is issued by the conference organising committee and confirms your acceptance as a registered participant, including relevant event dates, venue details, and your presentation status where applicable.
Invitation letters are typically processed within three to five business days of receipt of full registration payment and are issued as official digital documents bearing the conference letterhead and authorised signatory. Delegates with consulate appointment deadlines are encouraged to contact the conference secretariat as early as possible.
Please note that the issuance of an official invitation letter by the conference organising committee does not guarantee the approval of a visa or travel authorisation by any government authority. Visa decisions rest solely with the relevant embassy or consulate of the destination country, and all applicants are advised to initiate their visa applications well in advance and consult official immigration resources for the most current requirements.
Before You Register
- Registration fees are non-refundable and cannot be transferred to another person. If your visa is refused, you get 50% off one new registration for a later edition in your name.
- Your invitation letter is emailed within 3 to 5 business days after your payment is verified.
- You arrange your own visa, travel and accommodation.
Call for Papers – 16th International Conference on Advertising and Marketing Communications
Researchers, practitioners, and interdisciplinary thinkers are invited to submit their most compelling work to the 16th International Conference on Advertising and Marketing Communications in Oakville. We welcome original papers, case-driven analyses, and conceptual frameworks that push the boundaries of what advertising and marketing communication scholarship can achieve.
Accepted work may be considered for the conference proceedings where applicable and is presented during the event in Oakville, Canada.
Suggested Submission Topics:
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Paper and Abstract Submission
Authors are invited to submit abstracts, research papers, case studies, review papers or professional practice presentations.
All submissions are reviewed before acceptance. Submitted work should be original and not previously published.
For the 16th edition, papers can cover any of the conference tracks, for example Consumer Behavior and Advertising Response, Creative Strategy in Advertising or Customer Engagement and Brand Loyalty.
| Submission Type | Description |
|---|---|
| Abstract | A concise summary of the research, case study or presentation topic |
| Full Paper | A complete academic or professional paper |
| Case Study | A practical business, management or economic case analysis |
| Review Paper | A literature-based research or industry review |
| Professional Presentation | A practice-based presentation from professional experience |
Submission Guidelines
- Submissions must be written in English.
- Submissions must be original and relevant to the conference theme.
- Abstracts should clearly describe the purpose, method, findings and relevance of the work.
- Full papers should normally be between 4 and 12 pages.
- Authors must complete registration after acceptance to confirm participation.
Peer Review Details
All submissions to the 16th International Conference on Advertising and Marketing Communications undergo a double-blind peer review process, with each manuscript evaluated by reviewers in the field. Review criteria encompass originality of contribution, methodological soundness, relevance to the field, and clarity of argument, ensuring that only high-quality work advances to the conference programme.
To know more about our peer review details, visit here.
Submission Form
Note: If you are interested in participating as an author, you must submit your paper through the Author Paper Submission Form before completing the payment and registration.
Best Paper Award
The Best Paper Award will be announced at the conference closing session. The winner will be rewarded with:
- The recipient of the Best Paper Award will receive a certificate of excellence along with a complimentary full registration to the following edition of the conference, recognising their outstanding contribution to advancing advertising and marketing communications scholarship
- Winning authors will be prominently featured across the conference’s official communications channels, including the website, post-event newsletter, and social media platforms, amplifying the visibility of their research to a global audience of academics and industry professionals
16th International Conference on Advertising and Marketing Communications – March 13, 2027 – Oakville, Canada
[Registration starts 9 AM, Gate closes 9:30 AM]
| Time | Activity |
|---|---|
| 9:00 AM – 10:00 AM | Registration and networking |
| 10:00 AM – 10:20 AM | Opening remarks |
| 10:20 AM – 11:00 AM | Keynote session |
| 11:00 AM – 12:30 PM | Technical Session 1 |
| 12:30 PM – 1:30 PM | Lunch break |
| 1:30 PM – 3:00 PM | Technical Session 2 |
| 3:00 PM – 3:30 PM | Coffee break |
| 3:30 PM – 4:30 PM | Panel discussion and audience Q&A |
| 4:30 PM – 5:00 PM | Certificate distribution and photo session |
| 5:00 PM – 6:00 PM | Networking session |
Venue
To be announced.
Contact Us
3 Massey Square, East York, Ontario M4C 5L5, Canada
E-mail: [email protected]
Keynote Speaker
Keynote speaker to be announced. Focus: global transformation, leadership, innovation, and strategic growth.
Conference Terms
- Name or spelling changes to an issued invitation letter cost US$50.
- A notarized invitation letter is an optional extra service (US$100), sent within 10 business days after payment. It supports a visa application but does not guarantee approval.
Terms and ConditionsRefund PolicyNotarized Invitation Letter
Disclaimer
- The 16th International Conference on Advertising and Marketing Communications is designed as a multidisciplinary forum; while the core focus is advertising and marketing communication, submissions and participants from adjacent fields including media studies, consumer psychology, public relations, and digital humanities are welcomed and contribute to the richness of scholarly exchange.
- Successful submission of an abstract or full paper does not constitute confirmation of physical or virtual attendance at the conference; authors and delegates must complete formal registration and payment to secure their place, after which confirmation of attendance will be issued by the organising secretariat.
- The conference programme is carefully curated across multiple parallel and plenary sessions; while the organising committee makes every effort to accommodate scheduling preferences, attendance at every individual session cannot be guaranteed for all registered delegates, and the final programme timetable remains subject to change at the discretion of the committee.