Conference Objectives
- Examine the structural shifts in multinational trade policy and their downstream effects on market entry strategies
- Investigate how digital transformation is redefining international consumer behavior and brand loyalty across cultures
- Evaluate emerging models of cross-border supply chain resilience in the face of geopolitical disruption
- Explore the intersection of sustainability imperatives and global marketing communications
- Facilitate interdisciplinary dialogue between academic theorists and frontline business practitioners operating in diverse markets
- Highlight new research that advances the measurement and management of international brand equity
Who Should Attend
This meeting is aimed at CMOs, business faculty, MBA candidates and export managers working across several markets.
- Marketing directors and CMOs navigating multi-market brand portfolios
- International business scholars and tenure-track faculty seeking peer engagement
- MBA and doctoral candidates presenting early-stage research
- Trade policy analysts and government commerce advisors
- Export managers and global supply chain professionals
- Consultants specializing in cross-cultural consumer research
- Corporate strategists responsible for foreign market expansion
Select Ticket Type
Registration for the 38th International Conference on International Business and Marketing in Mississauga offers several options to accommodate the diverse needs of our global delegate community, whether you are presenting current research or attending as a practitioner. All listed registration fees are fully inclusive of applicable taxes, so there are no hidden charges at checkout. We invite you to select the tier that best reflects your participation goals.
Registration Fees
- Early Bird Author Registration – US$499 For authors keen on availing a $100 discount on the regular registration fee, early bird registration is recommended.
- Regular Author Registration – US$599 If the early bird deadline has been missed, authors can opt for the regular registration process.
- Listener Registration – US$499 Individuals interested in attending the conference to expand their knowledge and network can register as listeners.
What Registration Includes
- Admission to the conference sessions
- Conference materials
- Presentation opportunity for eligible authors and speakers
- Certificate of participation or presentation for eligible registered participants
- Networking access
- Conference photo session
- Official registration confirmation
- Invitation letter support for eligible registered participants
- Refreshments or meal items as confirmed in the final venue package
Invitation Letter Support
Upon successful registration for the 38th International Conference on International Business and Marketing, participants may request an official invitation letter to support their conference travel arrangements. This letter is issued by the organizing secretariat and confirms your accepted participation status, the event dates, and the Mississauga venue details, providing immigration and institutional authorities with the documentation they typically require.
To receive an invitation letter, delegates must first complete their registration and, where applicable, secure acceptance of their submitted paper or abstract. Requests should be submitted through the official conference portal, and letters are generally emailed within three to five business days of a complete and verified registration record. Attendees are advised to initiate this process well in advance of any visa application deadlines imposed by Canadian immigration authorities.
Please be advised that the issuance of an official invitation letter by the conference organizing committee does not in any way guarantee the approval of a visa or travel authorization by Canadian immigration or any other relevant government body. The decision to grant entry rests solely with the appropriate immigration authorities, and delegates are responsible for fulfilling all requirements of their individual visa applications independently.
Before You Register
- Registration fees are non-refundable and cannot be transferred to another person. If your visa is refused, you get 50% off one new registration for a later edition in your name.
- Your invitation letter is emailed within 3 to 5 business days after your payment is verified.
- You arrange your own visa, travel and accommodation.
Call for Papers – 38th International Conference on International Business and Marketing
Scholars and industry experts are warmly invited to submit original contributions that push the boundaries of knowledge in international business and marketing for the 38th edition. Proposals representing empirical, theoretical, and applied perspectives are all encouraged, provided they engage substantively with the conference’s global thematic scope.
Accepted work may be considered for the conference proceedings where applicable and is presented during the event in Mississauga, Canada.
Suggested Submission Topics:
- Cross-cultural consumer behavior analysis
- Global brand equity measurement
- Digital marketing in emerging economies
- Multinational market entry strategies
- International pricing and distribution dynamics
- Trade policy impact on marketing channels
- Sustainability in global supply chains
- Social media influence across borders
- Foreign direct investment and brand perception
- Cultural adaptation of marketing communications
- B2B relationship management internationally
- AI-driven international market segmentation
Paper and Abstract Submission
Authors are invited to submit abstracts, research papers, case studies, review papers or professional practice presentations.
All submissions are reviewed before acceptance. Submitted work should be original and not previously published.
For the 38th edition, papers can cover any of the conference tracks, for example Global brand equity measurement, Sustainability in global supply chains or Foreign direct investment and brand perception.
| Submission Type | Description |
|---|---|
| Abstract | A concise summary of the research, case study or presentation topic |
| Full Paper | A complete academic or professional paper |
| Case Study | A practical business, management or economic case analysis |
| Review Paper | A literature-based research or industry review |
| Professional Presentation | A practice-based presentation from professional experience |
Submission Guidelines
- Submissions must be written in English.
- Submissions must be original and relevant to the conference theme.
- Abstracts should clearly describe the purpose, method, findings and relevance of the work.
- Full papers should normally be between 4 and 12 pages.
- Authors must complete registration after acceptance to confirm participation.
Peer Review Details
Every submission received by the 38th International Conference on International Business and Marketing undergoes a double-blind peer review conducted by reviewers in the field. This evaluation process assesses originality, methodological soundness, clarity of argument, and relevance to the conference’s thematic focus before any acceptance decision is communicated to authors.
To know more about our peer review details, visit here.
Submission Form
Note: If you are interested in participating as an author, you must submit your paper through the Author Paper Submission Form before completing the payment and registration.
Best Paper Award
The Best Paper Award will be announced at the conference closing session. The winner will be rewarded with:
- Recipients of the Best Paper Award will receive a certificate of distinction along with prominent recognition in the official conference proceedings, the event website, and all post-conference communications distributed to the global delegate network.
- Winning authors will also be granted complimentary priority consideration for an expedited review pathway in one of the conference’s affiliated international journals, offering a meaningful fast-track opportunity toward high-impact publication of their recognized work.
38th International Conference on International Business and Marketing – May 10, 2027 – Mississauga, Canada
[Registration starts 9 AM, Gate closes 9:30 AM]
| Time | Activity |
|---|---|
| 9:00 AM – 10:00 AM | Registration and networking |
| 10:00 AM – 10:20 AM | Opening remarks |
| 10:20 AM – 11:00 AM | Keynote session |
| 11:00 AM – 12:30 PM | Technical Session 1 |
| 12:30 PM – 1:30 PM | Lunch break |
| 1:30 PM – 3:00 PM | Technical Session 2 |
| 3:00 PM – 3:30 PM | Coffee break |
| 3:30 PM – 4:30 PM | Panel discussion and audience Q&A |
| 4:30 PM – 5:00 PM | Certificate distribution and photo session |
| 5:00 PM – 6:00 PM | Networking session |
Venue
To be announced.
Contact Us
3 Massey Square, East York, Ontario M4C 5L5, Canada
E-mail: [email protected]
Keynote Speaker
Keynote speaker to be announced. Focus: global transformation, leadership, innovation, and strategic growth.
Conference Terms
- Name or spelling changes to an issued invitation letter cost US$50.
- A notarized invitation letter is an optional extra service (US$100), sent within 10 business days after payment. It supports a visa application but does not guarantee approval.
Terms and ConditionsRefund PolicyNotarized Invitation Letter
Disclaimer
- The 38th International Conference on International Business and Marketing embraces a multidisciplinary ethos, and submissions drawing on economics, sociology, psychology, data science, or adjacent disciplines are welcome provided they engage meaningfully with international business or marketing themes.
- Inclusion in the conference program and proceedings is contingent upon confirmed registration and full payment of applicable fees; acceptance of a paper or abstract alone does not constitute a guaranteed place at the event.
- Registered delegates are encouraged to attend all scheduled sessions relevant to their research interests; however, the organizing committee reserves the right to adjust session times, formats, or speaker line-ups in response to logistical or unforeseen circumstances.