Conference Objectives
- Examine the interplay between geopolitical uncertainty and global market entry strategies
- Advance scholarly dialogue on cross-cultural consumer behaviour and brand localisation
- Explore emerging digital channels reshaping international marketing ecosystems
- Encourage interdisciplinary research that bridges business strategy, economics, and marketing science
- Showcase evidence-based frameworks for sustainable and ethical international trade practices
- Cultivate a lasting professional network connecting researchers and industry leaders across continents
Who Should Attend
The audience includes export managers, MBA students, marketing executives and consultants working on cross-border market entry.
- Academic researchers specialising in international business or global marketing
- Marketing executives managing multinational brand portfolios
- Trade policy analysts and economic advisors
- MBA and doctoral students pursuing global commerce research
- Export managers and international sales strategists
- Entrepreneurs scaling startups into new international markets
- Consultants advising firms on cross-border market entry and expansion
Select Ticket Type
The 26th International Conference on International Business and Marketing offers a range of registration options carefully designed to accommodate academics, industry professionals, and students at every stage of their careers. Whether you are attending to present new research, explore new professional partnerships, or absorb the latest thinking in global commerce, there is a ticket tier suited to your needs. All listed registration fees are fully inclusive of applicable taxes, so the price you see is the price you pay.
Registration Fees
- Early Bird Author Registration – US$499 For authors keen on availing a $100 discount on the regular registration fee, early bird registration is recommended.
- Regular Author Registration – US$599 If the early bird deadline has been missed, authors can opt for the regular registration process.
- Listener Registration – US$499 Individuals interested in attending the conference to expand their knowledge and network can register as listeners.
What Registration Includes
- Admission to the conference sessions
- Conference materials
- Presentation opportunity for eligible authors and speakers
- Certificate of participation or presentation for eligible registered participants
- Networking access
- Conference photo session
- Official registration confirmation
- Invitation letter support for eligible registered participants
- Refreshments or meal items as confirmed in the final venue package
Invitation Letter Support
Upon successful registration, the conference secretariat can issue an official invitation letter to support your travel arrangements. This document confirms your participation in the 26th International Conference on International Business and Marketing in Mississauga, Canada, and is intended to assist with booking flights, arranging accommodation, and fulfilling any institutional travel approval requirements.
To request an invitation letter, participants should complete their registration and payment in full and then submit a formal request through the conference portal, including their full name as it appears on their passport, institutional affiliation, and country of residence. The secretariat typically processes these requests within three to five business days, and the letter will be delivered electronically to the email address provided during registration.
It is important to note that while the conference invitation letter is a legitimate supporting document for your travel planning, it does not in any way guarantee the issuance of a visa by Canadian immigration authorities. Visa decisions rest solely with the Government of Canada, and applicants are encouraged to apply well in advance and consult the official Immigration, Refugees and Citizenship Canada website for the most current entry requirements.
Before You Register
- Registration fees are non-refundable and cannot be transferred to another person. If your visa is refused, you get 50% off one new registration for a later edition in your name.
- Your invitation letter is emailed within 3 to 5 business days after your payment is verified.
- You arrange your own visa, travel and accommodation.
Call for Papers – 26th International Conference on International Business and Marketing
Scholars and practitioners are invited to submit original research that pushes the boundaries of knowledge in international business and marketing for consideration at this Mississauga gathering. The program committee welcomes empirical studies, conceptual frameworks, and applied case analyses that speak to the most pressing challenges and opportunities in today’s global marketplace.
Accepted work may be considered for the conference proceedings where applicable and is presented during the event in Mississauga, Canada.
Suggested Submission Topics:
- Global market entry mode selection
- Cross-cultural consumer behaviour dynamics
- Digital marketing in emerging economies
- Multinational brand equity management
- International supply chain resilience
- Export performance and trade barriers
- Foreign direct investment decision-making
- Sustainability in global business strategy
- Social media marketing across borders
- International pricing and tariff strategies
- Cultural intelligence in negotiations
- B2B marketing in global markets
Paper and Abstract Submission
Authors are invited to submit abstracts, research papers, case studies, review papers or professional practice presentations.
All submissions are reviewed before acceptance. Submitted work should be original and not previously published.
For the 26th edition, papers can cover any of the conference tracks, for example Cross-cultural consumer behaviour dynamics, Export performance and trade barriers or International pricing and tariff strategies.
| Submission Type | Description |
|---|---|
| Abstract | A concise summary of the research, case study or presentation topic |
| Full Paper | A complete academic or professional paper |
| Case Study | A practical business, management or economic case analysis |
| Review Paper | A literature-based research or industry review |
| Professional Presentation | A practice-based presentation from professional experience |
Submission Guidelines
- Submissions must be written in English.
- Submissions must be original and relevant to the conference theme.
- Abstracts should clearly describe the purpose, method, findings and relevance of the work.
- Full papers should normally be between 4 and 12 pages.
- Authors must complete registration after acceptance to confirm participation.
Peer Review Details
All submitted abstracts and full papers are evaluated through a double-blind peer review process conducted by domain experts in international business, global marketing, and adjacent disciplines. Reviewers assess each submission on originality, methodological soundness, relevance to the conference themes, and the clarity of its contribution to the field.
To know more about our peer review details, visit here.
Submission Form
Note: If you are interested in participating as an author, you must submit your paper through the Author Paper Submission Form before completing the payment and registration.
Best Paper Award
The Best Paper Award will be announced at the conference closing session. The winner will be rewarded with:
- Recipients of the Best Paper Award will be recognised with a personalised certificate of excellence and prominent acknowledgement in the official conference proceedings, providing lasting visibility within the international business and marketing scholarly community.
- Winning authors will also be offered an expedited review pathway for submission of their extended manuscript to a partner peer-reviewed journal, offering a significant advantage in advancing their research toward high-impact publication.
26th International Conference on International Business and Marketing – February 08, 2027 – Mississauga, Canada
[Registration starts 9 AM, Gate closes 9:30 AM]
| Time | Activity |
|---|---|
| 9:00 AM – 10:00 AM | Registration and networking |
| 10:00 AM – 10:20 AM | Opening remarks |
| 10:20 AM – 11:00 AM | Keynote session |
| 11:00 AM – 12:30 PM | Technical Session 1 |
| 12:30 PM – 1:30 PM | Lunch break |
| 1:30 PM – 3:00 PM | Technical Session 2 |
| 3:00 PM – 3:30 PM | Coffee break |
| 3:30 PM – 4:30 PM | Panel discussion and audience Q&A |
| 4:30 PM – 5:00 PM | Certificate distribution and photo session |
| 5:00 PM – 6:00 PM | Networking session |
Venue
To be announced.
Contact Us
3 Massey Square, East York, Ontario M4C 5L5, Canada
E-mail: [email protected]
Keynote Speaker
Keynote speaker to be announced. Focus: global transformation, leadership, innovation, and strategic growth.
Conference Terms
- Name or spelling changes to an issued invitation letter cost US$50.
- A notarized invitation letter is an optional extra service (US$100), sent within 10 business days after payment. It supports a visa application but does not guarantee approval.
Terms and ConditionsRefund PolicyNotarized Invitation Letter
Disclaimer
- This is a multidisciplinary academic conference that welcomes research spanning international business, marketing, economics, management, and related social science disciplines; acceptance of a paper does not imply endorsement of any specific theory, methodology, or policy position presented therein.
- Submission and acceptance of a paper or abstract does not constitute confirmed attendance; registration and payment must be completed separately, and only fully registered delegates will be included in the official program and proceedings.
- The conference program is subject to change, and the organising committee reserves the right to reschedule sessions, merge tracks, or adjust speaker slots; registered participants are encouraged to monitor official communications for the most up-to-date schedule information.