Conference Objectives
- Examine evolving global market entry strategies and their real-world outcomes across diverse economic environments
- Investigate how digital transformation is redefining international marketing channels, consumer touchpoints, and brand positioning
- Facilitate academic dialogue on cross-cultural consumer behavior and multinational corporate governance
- Spotlight current research on trade policy shifts, protectionism trends, and their downstream effects on global supply chains
- Cultivate lasting international research collaborations and professional networks among scholars, practitioners, and policymakers
- Advance evidence-based understanding of sustainability-driven marketing and responsible business practices in global contexts
Who Should Attend
Sessions suit business school faculty, doctoral candidates, trade policy analysts and export development consultants alike.
- Academic researchers specializing in international business strategy or global marketing theory
- Marketing directors and brand managers operating across multiple national markets
- International trade policy analysts and government commerce advisors
- Multinational corporation executives seeking research-informed strategic insights
- Doctoral candidates pursuing dissertations in global business, consumer behavior, or cross-border commerce
- Export development consultants and foreign market entry specialists
- Business school faculty and curriculum developers focused on global business education
Select Ticket Type
Registration options for the 22nd International Conference on International Business and Marketing in Mississauga have been designed to accommodate the diverse needs of our global community of scholars, practitioners, and emerging researchers. Whether you are attending as a presenting author, a non-presenting delegate, or a student researcher building your professional network, there is a ticket category suited to your participation style and budget. All listed registration fees are fully inclusive of applicable taxes, allowing you to plan your attendance with complete cost transparency.
Registration Fees
- Early Bird Author Registration – US$499 For authors keen on availing a $100 discount on the regular registration fee, early bird registration is recommended.
- Regular Author Registration – US$599 If the early bird deadline has been missed, authors can opt for the regular registration process.
- Listener Registration – US$499 Individuals interested in attending the conference to expand their knowledge and network can register as listeners.
What Registration Includes
- Admission to the conference sessions
- Conference materials
- Presentation opportunity for eligible authors and speakers
- Certificate of participation or presentation for eligible registered participants
- Networking access
- Conference photo session
- Official registration confirmation
- Invitation letter support for eligible registered participants
- Refreshments or meal items as confirmed in the final venue package
Invitation Letter Support
Upon completing your registration for the 22nd International Conference on International Business and Marketing in Mississauga, Canada, you may formally request an official invitation letter to support your travel documentation and institutional approval processes. This letter is prepared by the conference secretariat and confirms your acceptance to present, attend, or participate in the event, along with key logistical details such as dates, venue, and your role at the conference.
Invitation letters are issued exclusively to individuals who have finalized their conference registration and, where applicable, have had their paper or abstract accepted through the review process. Requests are typically processed within a defined business-day window, and applicants are encouraged to apply well in advance of their visa appointment or institutional deadline to allow sufficient processing time. The secretariat is available to address specific formatting requirements that particular embassies or institutions may require.
It is important to note that the issuance of an official conference invitation letter by the organizing committee does not constitute a guarantee of visa approval or entry into Canada. All visa and immigration decisions rest solely with the relevant governmental and consular authorities, and attendees are solely responsible for initiating and managing their own visa applications in compliance with Canadian immigration requirements.
Before You Register
- Registration fees are non-refundable and cannot be transferred to another person. If your visa is refused, you get 50% off one new registration for a later edition in your name.
- Your invitation letter is emailed within 3 to 5 business days after your payment is verified.
- You arrange your own visa, travel and accommodation.
Call for Papers – 22nd International Conference on International Business and Marketing
Scholars and practitioners are invited to submit original research contributions that advance the frontiers of international business and marketing knowledge ahead of this 22nd edition in Mississauga. The conference program committee welcomes empirical studies, conceptual frameworks, and applied case analyses that speak directly to the pressing challenges and opportunities facing globally engaged organizations.
Accepted work may be considered for the conference proceedings where applicable and is presented during the event in Mississauga, Canada.
Suggested Submission Topics:
- Cross-border digital marketing strategies
- Emerging market entry modes
- Global brand equity management
- Multinational pricing and revenue strategies
- Cultural dimensions in consumer behavior
- International B2B relationship marketing
- Trade policy impacts on global firms
- Sustainable international supply chains
- Social media marketing across cultures
- Foreign direct investment and market performance
- Global influencer and creator economies
- Expatriate management and global talent
Paper and Abstract Submission
Authors are invited to submit abstracts, research papers, case studies, review papers or professional practice presentations.
All submissions are reviewed before acceptance. Submitted work should be original and not previously published.
For the 22nd edition, papers can cover any of the conference tracks, for example Multinational pricing and revenue strategies, Sustainable international supply chains or Social media marketing across cultures.
| Submission Type | Description |
|---|---|
| Abstract | A concise summary of the research, case study or presentation topic |
| Full Paper | A complete academic or professional paper |
| Case Study | A practical business, management or economic case analysis |
| Review Paper | A literature-based research or industry review |
| Professional Presentation | A practice-based presentation from professional experience |
Submission Guidelines
- Submissions must be written in English.
- Submissions must be original and relevant to the conference theme.
- Abstracts should clearly describe the purpose, method, findings and relevance of the work.
- Full papers should normally be between 4 and 12 pages.
- Authors must complete registration after acceptance to confirm participation.
Peer Review Details
Every manuscript submitted to the 22nd International Conference on International Business and Marketing undergoes a double-blind peer review, with evaluations conducted by reviewers selected for their subject-area expertise in global business, marketing strategy, and related disciplines. This process ensures that accepted contributions meet a high standard of scholarly merit while preserving author anonymity throughout the assessment phase.
To know more about our peer review details, visit here.
Submission Form
Note: If you are interested in participating as an author, you must submit your paper through the Author Paper Submission Form before completing the payment and registration.
Best Paper Award
The Best Paper Award will be announced at the conference closing session. The winner will be rewarded with:
- Recipients of the Best Paper Award will receive formal recognition through an official certificate of excellence presented at the closing session, accompanied by prominent citation in the conference proceedings and post-event communications distributed to the international scholarly community.
- Winning authors will be invited to submit an expanded version of their award-recognized manuscript to a designated partner journal for expedited editorial review, offering a meaningful pathway toward high-impact publication following the conference.
22nd International Conference on International Business and Marketing – January 12, 2027 – Mississauga, Canada
[Registration starts 9 AM, Gate closes 9:30 AM]
| Time | Activity |
|---|---|
| 9:00 AM – 10:00 AM | Registration and networking |
| 10:00 AM – 10:20 AM | Opening remarks |
| 10:20 AM – 11:00 AM | Keynote session |
| 11:00 AM – 12:30 PM | Technical Session 1 |
| 12:30 PM – 1:30 PM | Lunch break |
| 1:30 PM – 3:00 PM | Technical Session 2 |
| 3:00 PM – 3:30 PM | Coffee break |
| 3:30 PM – 4:30 PM | Panel discussion and audience Q&A |
| 4:30 PM – 5:00 PM | Certificate distribution and photo session |
| 5:00 PM – 6:00 PM | Networking session |
Venue
To be announced.
Contact Us
3 Massey Square, East York, Ontario M4C 5L5, Canada
E-mail: [email protected]
Keynote Speaker
Keynote speaker to be announced. Focus: global transformation, leadership, innovation, and strategic growth.
Conference Terms
- Name or spelling changes to an issued invitation letter cost US$50.
- A notarized invitation letter is an optional extra service (US$100), sent within 10 business days after payment. It supports a visa application but does not guarantee approval.
Terms and ConditionsRefund PolicyNotarized Invitation Letter
Disclaimer
- The 22nd International Conference on International Business and Marketing is structured as a multidisciplinary forum; accepted papers may represent a broad spectrum of methodological traditions, theoretical orientations, and geographic contexts, and their inclusion in the program does not imply institutional endorsement of any specific viewpoint or finding.
- Registration and payment of conference fees confirm a participant’s intent to attend but do not constitute a guaranteed reservation of speaking slots or workshop seats until formal scheduling notifications have been issued by the program committee; attendees should monitor official communications for session assignments and timetable updates.
- Conference sessions, keynote addresses, and networking events are subject to change due to speaker availability, scheduling constraints, or circumstances beyond the organizers’ control; registered attendees are encouraged to review the finalized program on the official website prior to arrival in Mississauga.