Conference Objectives
- Encourage cross-disciplinary exchange between advertising researchers, marketing strategists, and communications professionals
- Showcase emerging empirical findings and theoretical frameworks that advance the science and art of persuasive brand communications
- Critically examine how digital transformation, AI-driven personalization, and data ethics are redefining audience engagement strategies
- Provide a collaborative platform for early-career researchers to present original work and receive mentorship from established field leaders
- Explore the cultural, psychological, and sociological dimensions that influence consumer response to advertising messages worldwide
- Spotlight recent advances in marketing communications research
Who Should Attend
Advertising faculty, brand strategists, PR executives and behavioral economists meet here to share research and practice.
- Advertising researchers and faculty from universities and business schools worldwide
- Brand strategists and creative directors seeking evidence-based insights for campaign development
- Digital marketing professionals navigating platform algorithm changes and audience fragmentation
- Corporate communications and public relations executives managing multi-channel messaging
- PhD candidates and postgraduate scholars presenting original dissertations and thesis work
- Media planners and account managers at advertising agencies exploring new measurement frameworks
- Consumer behavior psychologists and behavioral economists studying persuasion and decision-making
Select Ticket Type
Whether you are joining us as a presenter sharing your latest research or as a delegate eager to learn the latest in advertising and marketing communications scholarship, the 20th edition in Oakville offers a ticket type to fit your needs. All listed ticket prices are fully inclusive of applicable taxes, so there are no hidden charges at checkout: what you see is what you pay. Review the available options below and secure your place.
Registration Fees
- Early Bird Author Registration – US$499 For authors keen on availing a $100 discount on the regular registration fee, early bird registration is recommended.
- Regular Author Registration – US$599 If the early bird deadline has been missed, authors can opt for the regular registration process.
- Listener Registration – US$499 Individuals interested in attending the conference to expand their knowledge and network can register as listeners.
What Registration Includes
- Admission to the conference sessions
- Conference materials
- Presentation opportunity for eligible authors and speakers
- Certificate of participation or presentation for eligible registered participants
- Networking access
- Conference photo session
- Official registration confirmation
- Invitation letter support for eligible registered participants
- Refreshments or meal items as confirmed in the final venue package
Invitation Letter Support
Registered delegates who require an official invitation letter for travel or institutional purposes may request one through the conference secretariat following confirmation of their registration. The letter will include the conference name, dates, venue location in Oakville, Canada, and the delegate’s name and affiliation, formatted to meet standard requirements for academic travel documentation.
To initiate the invitation letter process, delegates should complete their registration and payment in full, then submit a formal request via the designated portal on the conference website. The secretariat aims to issue letters within three to five business days of receiving a complete request, ensuring adequate time for administrative or visa-related procedures.
Please note that while the organizing committee is pleased to provide official invitation letters as a courtesy to registered participants, this document is issued solely to support your application process and does not in any way guarantee the approval of a visa or entry permit. All immigration decisions rest exclusively with the relevant government authorities of Canada, and delegates are responsible for initiating their visa applications well in advance of the conference dates.
Before You Register
- Registration fees are non-refundable and cannot be transferred to another person. If your visa is refused, you get 50% off one new registration for a later edition in your name.
- Your invitation letter is emailed within 3 to 5 business days after your payment is verified.
- You arrange your own visa, travel and accommodation.
Call for Papers – 20th International Conference on Advertising and Marketing Communications
Scholars and practitioners are warmly encouraged to submit original, unpublished contributions that advance knowledge across the full spectrum of advertising and marketing communications. The program committee welcomes both quantitative and qualitative approaches, welcoming diverse methodologies that shed new light on how messages are crafted, distributed, and received.
Accepted work may be considered for the conference proceedings where applicable and is presented during the event in Oakville, Canada.
Suggested Submission Topics:
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Paper and Abstract Submission
Authors are invited to submit abstracts, research papers, case studies, review papers or professional practice presentations.
All submissions are reviewed before acceptance. Submitted work should be original and not previously published.
For the 20th edition, papers can cover any of the conference tracks, for example Media Planning and Audience Engagement, Public Relations and Strategic Communication or Influencer Marketing and Digital Word-of-Mouth.
| Submission Type | Description |
|---|---|
| Abstract | A concise summary of the research, case study or presentation topic |
| Full Paper | A complete academic or professional paper |
| Case Study | A practical business, management or economic case analysis |
| Review Paper | A literature-based research or industry review |
| Professional Presentation | A practice-based presentation from professional experience |
Submission Guidelines
- Submissions must be written in English.
- Submissions must be original and relevant to the conference theme.
- Abstracts should clearly describe the purpose, method, findings and relevance of the work.
- Full papers should normally be between 4 and 12 pages.
- Authors must complete registration after acceptance to confirm participation.
Peer Review Details
All submitted abstracts and full papers undergo a double-blind peer review process conducted by reviewers in the field, ensuring that accepted work meets high standards of methodological soundness and scholarly contribution. Reviewers evaluate submissions on originality, relevance to the conference themes, clarity of argument, and the quality of evidence or analysis presented.
To know more about our peer review details, visit here.
Submission Form
Note: If you are interested in participating as an author, you must submit your paper through the Author Paper Submission Form before completing the payment and registration.
Best Paper Award
The Best Paper Award will be announced at the conference closing session. The winner will be rewarded with:
- The recipient of the Best Paper Award will be recognized at the closing session with a formal certificate of distinction and a featured profile in the post-conference communications distributed to the full global delegate network, amplifying the reach and visibility of their research.
- Winning papers will be given priority recommendation for expedited publication consideration in a partnered peer-reviewed journal, offering authors a direct pathway to broader academic dissemination and citation impact beyond the conference itself.
20th International Conference on Advertising and Marketing Communications – May 17, 2027 – Oakville, Canada
[Registration starts 9 AM, Gate closes 9:30 AM]
| Time | Activity |
|---|---|
| 9:00 AM – 10:00 AM | Registration and networking |
| 10:00 AM – 10:20 AM | Opening remarks |
| 10:20 AM – 11:00 AM | Keynote session |
| 11:00 AM – 12:30 PM | Technical Session 1 |
| 12:30 PM – 1:30 PM | Lunch break |
| 1:30 PM – 3:00 PM | Technical Session 2 |
| 3:00 PM – 3:30 PM | Coffee break |
| 3:30 PM – 4:30 PM | Panel discussion and audience Q&A |
| 4:30 PM – 5:00 PM | Certificate distribution and photo session |
| 5:00 PM – 6:00 PM | Networking session |
Venue
To be announced.
Contact Us
3 Massey Square, East York, Ontario M4C 5L5, Canada
E-mail: [email protected]
Keynote Speaker
Keynote speaker to be announced. Focus: global transformation, leadership, innovation, and strategic growth.
Conference Terms
- Name or spelling changes to an issued invitation letter cost US$50.
- A notarized invitation letter is an optional extra service (US$100), sent within 10 business days after payment. It supports a visa application but does not guarantee approval.
Terms and ConditionsRefund PolicyNotarized Invitation Letter
Disclaimer
- This conference welcomes submissions and participants from all academic and professional disciplines — advertising and marketing communications intersects with psychology, sociology, media studies, economics, and technology, and contributions reflecting this multidisciplinary breadth are actively encouraged.
- Registration and payment of fees confirm a delegate’s intent to attend but do not constitute a guarantee of a reserved presentation slot; final scheduling of sessions and speakers is subject to the program committee’s organizational requirements and may be adjusted up to the date of the event.
- Delegates are expected to attend the sessions for which they are registered or scheduled; failure to present an accepted paper without prior written notice to the organizing committee may affect the inclusion of that work in the official conference proceedings and future eligibility to submit to the event.