Conference Objectives
- Examine how emerging digital platforms are reshaping consumer engagement strategies and brand storytelling
- Encourage cross-disciplinary dialogue between academic researchers and industry communications professionals
- Critically assess the ethical dimensions of persuasive advertising in the age of algorithmic targeting
- Showcase current empirical studies and conceptual frameworks advancing marketing communications theory
- Explore the cultural and geopolitical variables that shape global advertising effectiveness and localization strategies
- Build a lasting international network of scholars and practitioners committed to advancing the field responsibly
Who Should Attend
Expect to meet academic researchers, brand strategists, public relations consultants and advertising policy analysts.
- Academic researchers specializing in advertising, media studies, or consumer psychology
- Brand strategists and marketing communications directors from corporations of all sizes
- Digital marketing professionals focused on performance, content, or social media advertising
- Graduate and doctoral students pursuing degrees in marketing, communications, or related disciplines
- Public relations and integrated communications consultants
- Advertising agency creatives, account managers, and media planners
- Policy analysts and regulators working on advertising standards and consumer protection
Select Ticket Type
Registration for the 18th International Conference on Advertising and Marketing Communications offers ticket types for attendees from early-career graduate researchers to senior industry executives. All listed registration fees are fully inclusive of applicable taxes, so the price you see is exactly the price you pay. We invite you to review the options below and select the ticket type that best aligns with your participation requirements.
Registration Fees
- Early Bird Author Registration – US$499 For authors keen on availing a $100 discount on the regular registration fee, early bird registration is recommended.
- Regular Author Registration – US$599 If the early bird deadline has been missed, authors can opt for the regular registration process.
- Listener Registration – US$499 Individuals interested in attending the conference to expand their knowledge and network can register as listeners.
What Registration Includes
- Admission to the conference sessions
- Conference materials
- Presentation opportunity for eligible authors and speakers
- Certificate of participation or presentation for eligible registered participants
- Networking access
- Conference photo session
- Official registration confirmation
- Invitation letter support for eligible registered participants
- Refreshments or meal items as confirmed in the final venue package
Invitation Letter Support
Upon completing your registration for the 18th International Conference on Advertising and Marketing Communications, you may request an official invitation letter to support your travel arrangements and any required institutional or funding approvals. This letter is issued on conference letterhead and confirms your participation status, the event dates, and the Oakville venue.
To obtain your invitation letter, simply complete the registration process and submit your request through the designated section of the conference portal. Our organizing secretariat endeavors to process and dispatch all invitation letters promptly so that delegates have ample time to make their travel and accommodation preparations.
Please note that while the conference secretariat is pleased to provide official invitation letters as a courtesy to registered participants, the issuance of such a letter does not in any way guarantee the granting of a visa or entry permission by Canadian immigration authorities. Delegates are solely responsible for initiating and managing their own visa applications through the appropriate embassy or consulate well in advance of the event.
Before You Register
- Registration fees are non-refundable and cannot be transferred to another person. If your visa is refused, you get 50% off one new registration for a later edition in your name.
- Your invitation letter is emailed within 3 to 5 business days after your payment is verified.
- You arrange your own visa, travel and accommodation.
Call for Papers – 18th International Conference on Advertising and Marketing Communications
Authors are invited to submit original research that advances scholarly understanding of advertising theory, practice, and its societal impact across global markets. We welcome empirical investigations, critical analyses, and innovative conceptual contributions that speak directly to the evolving challenges facing today’s marketing communications landscape.
Accepted work may be considered for the conference proceedings where applicable and is presented during the event in Oakville, Canada.
Suggested Submission Topics:
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Paper and Abstract Submission
Authors are invited to submit abstracts, research papers, case studies, review papers or professional practice presentations.
All submissions are reviewed before acceptance. Submitted work should be original and not previously published.
For the 18th edition, papers can cover any of the conference tracks, for example Creative Message Development, Omnichannel Marketing Communications or International Advertising and Market Communication.
| Submission Type | Description |
|---|---|
| Abstract | A concise summary of the research, case study or presentation topic |
| Full Paper | A complete academic or professional paper |
| Case Study | A practical business, management or economic case analysis |
| Review Paper | A literature-based research or industry review |
| Professional Presentation | A practice-based presentation from professional experience |
Submission Guidelines
- Submissions must be written in English.
- Submissions must be original and relevant to the conference theme.
- Abstracts should clearly describe the purpose, method, findings and relevance of the work.
- Full papers should normally be between 4 and 12 pages.
- Authors must complete registration after acceptance to confirm participation.
Peer Review Details
Every manuscript submitted to the 18th International Conference on Advertising and Marketing Communications undergoes a double-blind peer review process, evaluated by reviewers in the field. Reviewers assess submissions on originality, theoretical and methodological soundness, relevance to the field, and the clarity of the research contribution.
To know more about our peer review details, visit here.
Submission Form
Note: If you are interested in participating as an author, you must submit your paper through the Author Paper Submission Form before completing the payment and registration.
Best Paper Award
The Best Paper Award will be announced at the conference closing session. The winner will be rewarded with:
- Recipients of the Best Paper Award will receive a certificate of excellence presented at the closing session, along with prominent acknowledgment in the conference proceedings and across all post-event digital communications platforms.
- Winning authors will also be offered a priority fast-track recommendation for submission to a select partner journal in the advertising and marketing communications field, giving their research accelerated visibility within the broader scholarly community.
18th International Conference on Advertising and Marketing Communications– April 17, 2027 – Oakville, Canada
[Registration starts 9 AM, Gate closes 9:30 AM]
| Time | Activity |
|---|---|
| 9:00 AM – 10:00 AM | Registration and networking |
| 10:00 AM – 10:20 AM | Opening remarks |
| 10:20 AM – 11:00 AM | Keynote session |
| 11:00 AM – 12:30 PM | Technical Session 1 |
| 12:30 PM – 1:30 PM | Lunch break |
| 1:30 PM – 3:00 PM | Technical Session 2 |
| 3:00 PM – 3:30 PM | Coffee break |
| 3:30 PM – 4:30 PM | Panel discussion and audience Q&A |
| 4:30 PM – 5:00 PM | Certificate distribution and photo session |
| 5:00 PM – 6:00 PM | Networking session |
Venue
To be announced.
Contact Us
3 Massey Square, East York, Ontario M4C 5L5, Canada
E-mail: [email protected]
Keynote Speaker
Keynote speaker to be announced. Focus: global transformation, leadership, innovation, and strategic growth.
Conference Terms
- Name or spelling changes to an issued invitation letter cost US$50.
- A notarized invitation letter is an optional extra service (US$100), sent within 10 business days after payment. It supports a visa application but does not guarantee approval.
Terms and ConditionsRefund PolicyNotarized Invitation Letter
Disclaimer
- The 18th International Conference on Advertising and Marketing Communications is designed as a multidisciplinary forum; while the central focus is advertising and marketing communications, submissions drawing on adjacent fields such as media studies, consumer behavior, psychology, sociology, and digital humanities are encouraged when they contribute meaningful insights to the core conference themes.
- Registration and payment confirm your intent to attend but do not constitute a guaranteed reservation until formally acknowledged by the conference secretariat; attendees are advised to retain all confirmation correspondence and to check for any schedule or venue updates issued through official conference channels.
- Delegates are expected to be present and actively engaged during the sessions in which they are registered to present; failure to attend your scheduled session without prior written notification to the organizing committee may result in the withdrawal of your paper from the conference proceedings and any associated indexing submissions.