Conference Objectives
- Explore how emerging technologies such as AI-generated content and programmatic media are transforming the advertising landscape
- Critically examine the ethical dimensions of targeted advertising, consumer data harvesting, and persuasive communication practices
- Advance scholarly dialogue on integrated marketing communications across traditional, digital, and experiential platforms
- Showcase current research on consumer psychology, brand storytelling, and attention economics in fragmented media environments
- Encourage international collaboration between industry practitioners and academic researchers to bridge theory and real-world application
- Provide a structured platform for emerging voices in advertising studies to present original work and receive expert peer feedback
Who Should Attend
This edition is aimed at communications scholars, in-house brand teams, media buyers and adtech developers.
- Advertising researchers and communications scholars from universities and research institutions worldwide
- Brand strategists and creative directors working across agencies and in-house marketing teams
- Digital marketing professionals specializing in paid media, social advertising, and content strategy
- Public relations and corporate communications practitioners navigating integrated campaign environments
- Media planners and buyers seeking evidence-based frameworks for audience engagement
- Graduate students and doctoral candidates pursuing advanced study in marketing communications
- Technology innovators developing adtech, martech, and consumer analytics platforms
Select Ticket Type
Securing your place at the 17th International Conference on Advertising and Marketing Communications in Toronto is straightforward: simply select the ticket type that best fits your participation needs. All listed registration fees are fully inclusive of applicable taxes, so the price you see is the price you pay.
Registration Fees
- Early Bird Author Registration – US$499 For authors keen on availing a $100 discount on the regular registration fee, early bird registration is recommended.
- Regular Author Registration – US$599 If the early bird deadline has been missed, authors can opt for the regular registration process.
- Listener Registration – US$499 Individuals interested in attending the conference to expand their knowledge and network can register as listeners.
What Registration Includes
- Admission to the conference sessions
- Conference materials
- Presentation opportunity for eligible authors and speakers
- Certificate of participation or presentation for eligible registered participants
- Networking access
- Conference photo session
- Official registration confirmation
- Invitation letter support for eligible registered participants
- Refreshments or meal items as confirmed in the final venue package
Invitation Letter Support
Upon successful registration for the 17th International Conference on Advertising and Marketing Communications in Toronto, Canada, delegates may formally request an official invitation letter to support their travel preparations. This document is issued by the conference secretariat and confirms your registration status, the dates of the event, and the hosting institution, providing the documentation commonly required for conference travel purposes.
To receive your invitation letter, simply complete your registration and payment, then submit a request through the designated section of the conference portal. The secretariat endeavours to dispatch letters promptly so that delegates have ample time to attend to travel arrangements, accommodation bookings, and any necessary administrative requirements in their home country.
Please note that while the conference secretariat is pleased to provide this official invitation letter as a courtesy to registered attendees, the document serves solely as evidence of conference participation and does not constitute a guarantee of visa approval or entry into Canada. All visa and immigration decisions rest exclusively with the relevant governmental authorities, and applicants are advised to consult the appropriate embassy or consulate well in advance of the conference dates.
Before You Register
- Registration fees are non-refundable and cannot be transferred to another person. If your visa is refused, you get 50% off one new registration for a later edition in your name.
- Your invitation letter is emailed within 3 to 5 business days after your payment is verified.
- You arrange your own visa, travel and accommodation.
Call for Papers – 17th International Conference on Advertising and Marketing Communications
We warmly invite researchers, practitioners, and interdisciplinary thinkers to submit original contributions that push the frontiers of advertising and marketing communications scholarship. Whether presenting empirical findings, theoretical models, or applied case studies, your work has a valued place on the Toronto 2027 programme.
Accepted work may be considered for the conference proceedings where applicable and is presented during the event in Toronto, Canada.
Suggested Submission Topics:
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Paper and Abstract Submission
Authors are invited to submit abstracts, research papers, case studies, review papers or professional practice presentations.
All submissions are reviewed before acceptance. Submitted work should be original and not previously published.
For the 17th edition, papers can cover any of the conference tracks, for example Creative Advertising and Message Design, Search, Display, and Programmatic Advertising or Advertising Technology and Media Innovation.
| Submission Type | Description |
|---|---|
| Abstract | A concise summary of the research, case study or presentation topic |
| Full Paper | A complete academic or professional paper |
| Case Study | A practical business, management or economic case analysis |
| Review Paper | A literature-based research or industry review |
| Professional Presentation | A practice-based presentation from professional experience |
Submission Guidelines
- Submissions must be written in English.
- Submissions must be original and relevant to the conference theme.
- Abstracts should clearly describe the purpose, method, findings and relevance of the work.
- Full papers should normally be between 4 and 12 pages.
- Authors must complete registration after acceptance to confirm participation.
Peer Review Details
Every submission to the 17th International Conference on Advertising and Marketing Communications is evaluated through a double-blind peer-review process, with each manuscript assessed by reviewers with relevant expertise in advertising theory, marketing communications, or related disciplines. This process ensures that the conference programme reflects high standards of scholarly quality and that authors receive constructive feedback to strengthen their work.
To know more about our peer review details, visit here.
Submission Form
Note: If you are interested in participating as an author, you must submit your paper through the Author Paper Submission Form before completing the payment and registration.
Best Paper Award
The Best Paper Award will be announced at the conference closing session. The winner will be rewarded with:
- Recipients of the Best Paper Award will be presented with a personalised certificate of excellence and formal public recognition at the closing session, with their work highlighted in post-conference communications distributed to the global delegate network and partner institutions
- Winning authors gain priority consideration for fast-track publication in affiliated marketing and communications journals, providing a significant boost to research visibility and citation potential within the international advertising studies community
17th International Conference on Advertising and Marketing Communications – April 03, 2027 – Toronto, Canada
[Registration starts 9 AM, Gate closes 9:30 AM]
| Time | Activity |
|---|---|
| 9:00 AM – 10:00 AM | Registration and networking |
| 10:00 AM – 10:20 AM | Opening remarks |
| 10:20 AM – 11:00 AM | Keynote session |
| 11:00 AM – 12:30 PM | Technical Session 1 |
| 12:30 PM – 1:30 PM | Lunch break |
| 1:30 PM – 3:00 PM | Technical Session 2 |
| 3:00 PM – 3:30 PM | Coffee break |
| 3:30 PM – 4:30 PM | Panel discussion and audience Q&A |
| 4:30 PM – 5:00 PM | Certificate distribution and photo session |
| 5:00 PM – 6:00 PM | Networking session |
Venue
To be announced.
Contact Us
3 Massey Square, East York, Ontario M4C 5L5, Canada
E-mail: [email protected]
Keynote Speaker
Keynote speaker to be announced. Focus: global transformation, leadership, innovation, and strategic growth.
Conference Terms
- Name or spelling changes to an issued invitation letter cost US$50.
- A notarized invitation letter is an optional extra service (US$100), sent within 10 business days after payment. It supports a visa application but does not guarantee approval.
Terms and ConditionsRefund PolicyNotarized Invitation Letter
Disclaimer
- The 17th International Conference on Advertising and Marketing Communications is intentionally multidisciplinary in scope, welcoming contributions from fields including communications studies, consumer psychology, media studies, business strategy, cultural studies, and digital technology — authors should not be discouraged from submitting work that sits at the intersection of multiple disciplines.
- Registration and payment of the applicable conference fee confirms a delegate’s intention to attend but does not constitute a guarantee of a physical seat at any specific session; the conference organisers reserve the right to manage room capacities, alter the programme schedule, or adjust session formats in response to logistical or unforeseen circumstances.
- Attendance at individual sessions, workshops, and ancillary events during the conference is not universally guaranteed for all ticket categories; delegates are advised to review the specific access entitlements associated with their chosen registration tier and to consult the published programme to plan their participation accordingly.