Conference Objectives
- Examine emerging paradigms in integrated marketing communications and their measurable impact on consumer decision-making across digital and physical touchpoints
- Critically evaluate the role of artificial intelligence, programmatic advertising, and automation in reshaping creative strategy and media planning
- Encourage academic dialogue between advertising researchers, brand strategists, and communications theorists
- Investigate how cultural identity, inclusivity, and ethical responsibility are redefining brand storytelling in a globally connected marketplace
- Highlight current empirical studies that advance methodological standards in advertising effectiveness measurement and audience analytics
- Cultivate cross-disciplinary collaborations that bridge the gap between academic publishing and real-world campaign execution and innovation
Who Should Attend
This event suits faculty members, chief marketing officers, PR professionals, and doctoral candidates.
- Advertising researchers and faculty members seeking high-impact publication and peer engagement opportunities
- Brand managers and chief marketing officers driving strategic communications for regional and multinational organizations
- Media planners and digital strategists navigating the complexities of omnichannel audience engagement
- Creative directors and content strategists exploring the boundaries of storytelling in commercial communication
- Public relations professionals integrating reputation management with contemporary marketing frameworks
- Graduate students and doctoral candidates presenting original research in advertising, consumer behavior, or media studies
- Marketing technology entrepreneurs and platform innovators introducing solutions for next-generation campaign intelligence
Select Ticket Type
Registration for the 12th International Conference on Advertising and Marketing Communications in Oakville offers delegates a range of ticket options tailored to different levels of participation and professional needs. Whether you are presenting your research or attending as a practitioner seeking fresh strategic perspectives, there is a ticket type designed for you. All listed registration fees are fully inclusive of applicable taxes, so delegates can plan their attendance with complete financial transparency.
Registration Fees
- Early Bird Author Registration – US$499 For authors keen on availing a $100 discount on the regular registration fee, early bird registration is recommended.
- Regular Author Registration – US$599 If the early bird deadline has been missed, authors can opt for the regular registration process.
- Listener Registration – US$499 Individuals interested in attending the conference to expand their knowledge and network can register as listeners.
What Registration Includes
- Admission to the conference sessions
- Conference materials
- Presentation opportunity for eligible authors and speakers
- Certificate of participation or presentation for eligible registered participants
- Networking access
- Conference photo session
- Official registration confirmation
- Invitation letter support for eligible registered participants
- Refreshments or meal items as confirmed in the final venue package
Invitation Letter Support
To support international delegates in making travel arrangements, the organizing committee of the 12th International Conference on Advertising and Marketing Communications is pleased to provide official invitation letters upon request. These letters serve as formal documentation confirming a delegate’s accepted participation in the conference and may be submitted to relevant authorities as part of a travel application process.
Invitation letters are issued exclusively to individuals who have completed the conference registration process and, where applicable, received confirmation of paper acceptance. Requests should be submitted through the official conference portal, and delegates are advised to apply well in advance of their intended travel date to allow sufficient processing time for any administrative requirements.
It is important for all delegates to understand that the issuance of an official conference invitation letter does not in any way guarantee the approval of a visa or entry permit to Canada. Visa decisions rest entirely with the relevant immigration and consular authorities, and delegates are solely responsible for meeting all entry requirements applicable to their nationality and circumstances.
Before You Register
- Registration fees are non-refundable and cannot be transferred to another person. If your visa is refused, you get 50% off one new registration for a later edition in your name.
- Your invitation letter is emailed within 3 to 5 business days after your payment is verified.
- You arrange your own visa, travel and accommodation.
Call for Papers – 12th International Conference on Advertising and Marketing Communications
Scholars, practitioners, and experts are warmly invited to submit original research contributions that advance the science and art of advertising and marketing communications. The 12th edition welcomes full papers, work-in-progress studies, and case-based analyses addressing any theme within the conference’s broad intellectual scope.
Accepted work may be considered for the conference proceedings where applicable and is presented during the event in Oakville, Canada.
Suggested Submission Topics:
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Paper and Abstract Submission
Authors are invited to submit abstracts, research papers, case studies, review papers or professional practice presentations.
All submissions are reviewed before acceptance. Submitted work should be original and not previously published.
For the 12th edition, papers can cover any of the conference tracks, for example Brand Positioning and Message Development, Programmatic Media and Digital Campaigns or Emerging Media and Communication Technologies.
| Submission Type | Description |
|---|---|
| Abstract | A concise summary of the research, case study or presentation topic |
| Full Paper | A complete academic or professional paper |
| Case Study | A practical business, management or economic case analysis |
| Review Paper | A literature-based research or industry review |
| Professional Presentation | A practice-based presentation from professional experience |
Submission Guidelines
- Submissions must be written in English.
- Submissions must be original and relevant to the conference theme.
- Abstracts should clearly describe the purpose, method, findings and relevance of the work.
- Full papers should normally be between 4 and 12 pages.
- Authors must complete registration after acceptance to confirm participation.
Peer Review Details
Every submission received by the 12th International Conference on Advertising and Marketing Communications is evaluated through a double-blind peer review process, ensuring impartial assessment by qualified experts in advertising, marketing communications, and related disciplines. Review criteria encompass originality of contribution, methodological rigor, clarity of argument, and relevance to the conference’s evolving thematic agenda.
To know more about our peer review details, visit here.
Submission Form
Note: If you are interested in participating as an author, you must submit your paper through the Author Paper Submission Form before completing the payment and registration.
Best Paper Award
The Best Paper Award will be announced at the conference closing session. The winner will be rewarded with:
- The recipient of the Best Paper Award will receive a certificate of excellence and prominent recognition across all official conference communications, digital platforms, and the published proceedings, providing lasting visibility within the global advertising and marketing communications research community.
- Beyond the certificate, the best paper honoree will be offered a complimentary featured profile in the conference’s post-event publication digest, amplifying the reach of their research to a broad international audience of academics, brand strategists, and industry decision-makers.
12th International Conference on Advertising and Marketing Communications – January 22, 2027 – Oakville, Canada
[Registration starts 9 AM, Gate closes 9:30 AM]
| Time | Activity |
|---|---|
| 9:00 AM – 10:00 AM | Registration and networking |
| 10:00 AM – 10:20 AM | Opening remarks |
| 10:20 AM – 11:00 AM | Keynote session |
| 11:00 AM – 12:30 PM | Technical Session 1 |
| 12:30 PM – 1:30 PM | Lunch break |
| 1:30 PM – 3:00 PM | Technical Session 2 |
| 3:00 PM – 3:30 PM | Coffee break |
| 3:30 PM – 4:30 PM | Panel discussion and audience Q&A |
| 4:30 PM – 5:00 PM | Certificate distribution and photo session |
| 5:00 PM – 6:00 PM | Networking session |
Venue
To be announced.
Contact Us
3 Massey Square, East York, Ontario M4C 5L5, Canada
E-mail: [email protected]
Keynote Speaker
Keynote speaker to be announced. Focus: global transformation, leadership, innovation, and strategic growth.
Conference Terms
- Name or spelling changes to an issued invitation letter cost US$50.
- A notarized invitation letter is an optional extra service (US$100), sent within 10 business days after payment. It supports a visa application but does not guarantee approval.
Terms and ConditionsRefund PolicyNotarized Invitation Letter
Disclaimer
- The 12th International Conference on Advertising and Marketing Communications embraces a multidisciplinary perspective, welcoming research and contributions that intersect advertising, marketing, media studies, consumer psychology, communications technology, and related disciplines — reflecting the inherently cross-sectoral nature of modern marketing practice.
- Successful submission of a paper or completion of conference registration does not constitute a guarantee of physical attendance; delegates are responsible for ensuring they fulfill all personal, logistical, and legal requirements necessary to participate in the event in Oakville, Canada.
- The conference program is organized into thematic sessions, and while every effort is made to accommodate delegate preferences, the organizing committee reserves the right to assign presentations to sessions based on thematic alignment, scheduling constraints, and overall program balance.